1175 Atlantic Boulevard
Jacksonville, FL 32233
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Atlantic Beach Urban Farm's Team

Grow Local, Think Global

Tracey Westbrook

Founder & Chairman

Tracey Westbrook is a key figure in the Northeast Florida urban farm movement. Her vision—to achieve food equality in communities—gives people access to fresh produce and the means to grow it. Tracey strongly believes that good nutrition nourishes individuals, families and the entire community. She is currently building a state-of-the-art greenhouse for soil-less commercial production of produce. A state of the art technology, having the potential to contribute to solving community needs centered around the production of sustainable produce, will be used. As a trustee of The Community Foundation for Northeast Florida, Tracey has worked extensively to focus resources towards community action. Previously, Tracey was an executive for King Provision Corp. where she created King Uniform, the primary uniform distributor for Burger King.

Susan King

Susan King

CEO & President

Susan King is a partner in Atlantic Beach Urban Farms and a CPA with more than 30 years’ experience in financial management and accounting. Most recently, as the Executive Director of a non-profit social service agency providing emergency assistance, she developed a 6,500 SF raised bed organic garden to support a food pantry operation providing more than 500,000 pounds of food annually to those in need. In her work, Susan has seen first-hand the food inequities that exist for low income families and is focused on changing the paradigm of food access for all. At ABUF, Susan combines her strong financial skills with her desire to offer everyone access to healthy, locally grown, produce that nourishes the body and the spirit.


Eleanor Perry

Greenhouse and Community Relations Manager

Eleanor brings to ABUF 30 plus years working with children in health education including administration, teaching, and developing programming for summer camps and after school programs.  The last few years Eleanor has worked specifically in gardening and landscape design.  Eleanor will oversee all aspects of growing in our greenhouse plus her  background makes her the ideal person to lead us in our efforts to help teach and train the community on hydroponic urban farming and how by growing food locally, we all benefit from healthier food and a stronger community .  Eleanor will work with non-profits, schools, community organizations and residential households in implementing and maintaining their own urban garden.

Karen Freedman

Karen Freedman

Director of Communications

Karen is passionate about ABUF’s mission and the opportunity to inspire others to “grow local.”  She is primarily responsible for ABUF’s voice to social media, its website and other media platforms. Before joining ABUF Karen was a full time mom and community volunteer.  In addition to serving on a variety of community boards, she is the immediate past president of the PTO for Ocean Palms Elementary.  Prior to community work, Karen served as an account manager, overseeing a $50 million dollar division of Liz Claiborne, Inc.  Karen is a graduate of The University of Florida with a BS degree in Marketing.

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